Best Times to Post Content
Most consistent engagement: Wednesday through Saturday at 10 am – 8 pm. Peak times: 6pm – 8pm.
Lowest engagement: Sunday and every day from 11 p.m–5 a.m.
• Avoid cross-platform duplication errors by not sharing the same post across multiple networks. Your tags and hashtags don’t always convert and you will look disorganised to your followers.
• Each of your social network speaks to a distinct audience, and you may have followers across more than one network. Keep you content fresh and engaging across your platforms, meaning don’t post the same content across all your platforms (unless it is time specific like a holiday etc.).
• Your social media posting calendar should have a categorisation system and pattern. This will help you track what kind of content your followers seem to enjoy the most. For example: blog post – video – announcement.
• Schedule you content for publishing. You can do this directly in Facebook or you can invest in software like Hootsuite or Sprout Social
Want to learn more?
Send me a message via my website and I will be in touch to discuss your social media marketing opportunities.