5 tips to help you build your brand on social media

Creating a following on social media will help you expand your target audience and reach a wider audience. Not all social media platforms are created equally. Each platform requires a slightly different approach.

Here are 5 tips to help you build your brand on social media and increase your audience.

Choose the right platform/s for your audience.
This is important! You don’t have to be on every single social media platform out there!! When you’re constructing your social media strategy, consider which platforms would work the best alongside your strategy. You want each platform to compliment your brand and be the best platform to market your product or service. It doesn’t mean don’t be on all platforms, it’s great to give them all a try to test performance and response if your brand offering lends itself to multichannel marketing.

Create accounts that represent your brand.
Your brand should accurately represent your style and message on every relevant social media platform. You want everything from your username to your account description to represent your brand. People will judge whether or not they want to follow you based on your social media profile picture, username, and description, as well as the content you post.
Your username should be connected to your company name and should be consistent across all of your social platforms. Using different usernames for each platform can be confusing for your followers and will make your company harder to find on different platforms.

Consistently create educational and engaging content.
Content is key to social media marketing. Depending on the platform, you might produce different content, but it should all be educational and engaging to your audience.
Creating a social media schedule will help you produce and post on your social platforms.

Promote, promote, promote.
Often, companies think their job is done when they publish their blog post or upload their white paper to their website. But when it comes to content, promotion is the most important step.
How you promote your content on social media can determine the success of that content. You want to promote your content across as many relevant platforms as you can. Add social icons to your blog and website to make it easy for people to share your content and use hashtags, when appropriate, to get your content featured in relevant searches.

Interact with your followers.
Social media is all about being SOCIAL. Interacting with your followers will help you create relationships. Communicating with your followers will help you grow a more loyal follower base, and loyal followers can be some of your best advocates. Responding to mentions, messages, and comments will show your followers that your company cares about their opinions. Use engagement as an opportunity to learn from your audience, ask questions and create opportunities that encourage interaction between your company and your followers. You should keep in mind that your interactions should add value to your brand and give off a good impression, even if you’re answering a negative comment.

Social media is a major factor that can impact the success of your marketing strategy. Figuring out what works best for your business is crucial when perfecting your online presence. Hopefully, these 5 social media marketing tips and tricks will help your marketing team shape their social media strategy and point you in the direction of success.


Marketing is telling the world you are a rock star.

Content Marketing is showing the world you are one.

~ Robert Rose