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Blog Posts

 

Effective Marketing Funnel Framework

Effective Marketing Funnel Framework. A properly implemented marketing funnel is crucial for businesses to attract, engage, and convert their target audience. Your funnel should help your business to identify your ideal customers, create awareness, capture leads,...

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How to encourage user-generated content (UGC)

Six ways to encourage user generated content on social media.  Encouraging user-generated content (UGC) on social media can be a great way to build a community around your brand, increase engagement, and showcase your products or services in action. Here are some tips...

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Why is SEO copywriting important for websites?

The benefits of investing in SEO copywriting. If you're running a website or an online business, you've probably heard about the importance of SEO (Search Engine Optimisation) in driving traffic and generating leads. However, SEO isn't just about using the right...

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The Facebook Algorithm

The Facebook algorithm explained The Facebook algorithm determines what content appears on a user's newsfeed.⁠ Here are some key elements of how the Facebook algorithm works: User's Interactions: The algorithm prioritises posts that a user is most likely to engage...

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5 tips to help you build your brand on social media

 5 tips to help you build your brand on social mediaCreating a following on social media will help you expand your target audience and reach a wider audience. Not all social media platforms are created equally. Each platform requires a slightly different approach....

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Website Experience and COVID-19

During this time of change you have to be prepared for the fact that whatever traffic you are tracking, its behaviour will be considerably different from ever before and possibly ever again. So while you might still be watching your online traffic reports closer than...

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Working from Home

It's important to stay connected with your employees as most will be working remotely from home offices at the moment.There are some great tools to keep productivity high and communication open.Workplace from FacebookYou can use Workplace from Facebook as a hub to...

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Managing Digital During a Crisis

Keep yourself safe and informedStay up to date by following credible, official sources such as the World Health Organization (WHO) and your local government health department so you can respond quickly to changes that could affect you or your customers.Follow WHO on...

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Keep Communicating

Proactively share important information with your customers via email, your website, Facebook Page, Instagram business profile or app.   Remember that you can pin important posts to the top of your Facebook Page for quick viewing and you can also create a story...

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Moving your business online

In the last few week we have seen a major shift in social contact which greatly effects the way most of us work in our businesses.  During these challenging circumstances, it may be more difficult than usual for your business to support its employees and communicate...

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Social Media Posting

Best Times to Post Content Most consistent engagement: Wednesday through Saturday at 10 am – 8 pm.  Peak times: 6pm – 8pm. Lowest engagement: Sunday and every day from 11 p.m–5 a.m. Tips • Avoid cross-platform duplication errors by not sharing the same post...

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Facebook ad text changes

From August 19th 2019, Facebook changed its mobile news feed layouts for posts and ads. This means on mobile news feeds ads will display at a 4:5 aspect ratio instead of the previous 2:3 aspect ratio.  There has also been a reduction in text shown, meaning you...

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Small Business Digital Grants Program

The Queensland Government Small Business Digital Grants Program matches funding of up to $10,000 to assist eligible small businesses with the purchase of hardware, software and services (such as digital coaching). "The Small Business Digital Grants Program can assist...

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The Rule of 7

The rule of 7 has come up in a few conversations this week, so I thought it was a good topic to provide some more information on. What is the rule of 7? The Rule of 7 is a marketing principle that states that your prospects need to come across your brand/...

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Website health check month

It's website health check month, ok so it's not officially, but I think every month should be. When was the last time you checked your website? And I mean really checked it. Made sure your content was error free. Clicked every link to ensure they are still set up...

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The best marketing doesn’t feel like marketing.

~ Tom Fishburne