The Facebook algorithm explained 

The Facebook algorithm determines what content appears on a user’s newsfeed.⁠ Here are some key elements of how the Facebook algorithm works:

User’s Interactions: The algorithm prioritises posts that a user is most likely to engage with based on their previous interactions on the platform. This includes liking, commenting, and sharing posts.

Post Popularity: The algorithm also takes into account the popularity of a post. If a post is receiving a lot of engagement, it is more likely to be shown to more users.

Post Recency: Facebook also considers the time when a post was published. The algorithm will prioritise newer content over older content.

Content Type: Different types of content have different weights in the algorithm. Videos and images tend to perform better than text-only posts, and posts with links tend to receive less engagement.

User Preferences: Facebook also takes into account a user’s individual preferences, such as the pages they follow and the topics they are interested in.

Page and Post Quality: Pages with high-quality content and engagement are more likely to have their posts prioritised by the algorithm. Additionally, posts that violate Facebook’s community standards are less likely to be shown to users.

It’s important to note that the Facebook algorithm is constantly changing and evolving. The company regularly updates the algorithm to improve user experience and address concerns such as fake news and misinformation.

“Facebook’s algorithm is like a black box, and the exact mechanics of how it works are not always clear. However, we do know that the algorithm prioritises content that is likely to be of interest to a particular user based on their past behavior on the platform.” – Mark Zuckerberg, CEO of Facebook.